September 13, 2023

032: Virtual Bonds: Gerri Williams’ Genuine Connections Beyond Social Media

032: Real Bonds in a Virtual World: How Gerri Williams Builds Genuine Connections Beyond Social Media

Feeling that pull, that quiet whisper in your soul urging you towards the new and the unknown? If you find yourself lost in daydreams, eyes fixed on the horizon, imagining the vast expanse of what’s yet to come, darling, magic awaits you. In today’s episode, we’ve got the ever-vibrant, incomparable prop stylist Gerri Williams. We unravel how to build genuine connections and ignite that inner spark and navigate the intricate dance of flourishing in a creative universe.

Genuine Connections: Gerri’s Journey of Artistry and Authenticity

Gerri doesn’t just talk the talk; she’s walked the winding path, overcoming challenges, embracing growth, building genuine connections, and letting her passion light the way. From the aesthetics of crafting the perfect cookbook spread to the nuances of balancing the artist’s flair with the project’s essence, she gives us a masterclass in keeping it real and artistic. Ever wondered about the magic behind those stunning shots? Gerri spills the beans, discussing her cherished moments on set, the joy of creating, and the thrill of collaborating with souls who resonate with your vision.

But that’s not all. In a heart-to-heart, Gerri reaches out to the budding stylists tuning in, emphasizing the beauty of diversity and lending her voice to uplift those of color, striving to make their mark in an industry ripe for change.

So, dear listener, if you’re yearning to pivot, to sprinkle a bit of zest into your professional canvas, or simply craving a dose of inspiration to reignite that creative spark, this episode is your sanctuary. Settle down with your favorite brew, maybe light a scented candle, and let’s journey together into the vibrant world of Gerri Williams. Prepare to be enamored!

 About Gerri

My name is Gerri Williams. I’m a New York City-based prop stylist who has been a part of the photo advertising and magazine industry for 25+ years. 

I enjoyed styling before I even knew one could be a stylist. I distinctly remember being 12 years old and feeling dissatisfied with how my room looked, so without my parents’ permission, I redecorated my entire room. – and that was the beginning of my journey as a stylist. 

Being a prop stylist is an incredibly exciting and creatively stimulating career. Moreover, I love the process of being given a concept for a photo shoot and then brainstorming all of the ways that I can add something fresh and interesting to the project. 


Episode Breakdown

  • Gerri’s introduction to prop styling
  • Gerri’s big move to New York City
  • Working with a team that you trust
  • Collaborating with other creatives and understanding their goals
  • Handling pressure to have an online presence when you value your privacy
  • Finding unique props for shoots
  • Navigating challenges on set
  • Working twice as hard as a person of color in the industry
  • Advice for new stylists of color
  • Gerri’s cookbook projects

Resources

  1. 5 BIPOC Prop & Food Stylists You Should Know
  2. Prop Workshop
  3. The Eating from Our Roots, by Maya Feller
  4. My Everyday Lagos cookbook, by Yewande Komolafe
  5. Christine Han, photographer 
  6. Monica Perini, food stylist
  7. South by Southwest Festival
  8. Housing Works Thrift Shops
  9. Out of the Past Antique Store
  10. Mother of Junk

Transcript

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