July 11, 2024

052: Natural Light Magic in Food Photography with Alanna O’Neil

Alanna O'Neil smiling, featured on the Savory Shot Podcast episode titled "Natural Light Magic in Food Photography."

From Fashion Design to Food Photography: Alanna O’Neill’s Inspiring Journey

Ever feel like you can’t compete with other photographers because you don’t have the latest gear? Or maybe you’re stuck in a job that doesn’t fulfill you? Alanna O’Neill’s story might just be the inspiration you need. She went from fashion design in bustling New York City to capturing stunning food photography in the serene landscapes of Hawaii using natural light magic. Let’s dive into her journey and uncover some valuable lessons along the way.

Finding Your True Passion: Embrace the Pivot and Start Anew

Sometimes, the path to finding your true passion isn’t straightforward. Alanna’s story shows that it’s okay to pivot and follow your heart, even if it means starting from scratch. Her journey reminds us that persistence and resourcefulness can turn limited resources into creative masterpieces.

From Fashion Runways to Food Photography: Alanna’s Creative Transformation

Alanna O’Neill began her career in the world of fashion design, working with top clients at Calvin Klein in New York City. Despite the glamour, she felt a deep disconnect from her roots and passion. Growing up in Vermont, surrounded by nature and simplicity, she always had a love for photography. After a pivotal moment during a runway season, she decided to leave the fast-paced life of fashion behind and return to her roots.

Moving back to Vermont and eventually to Hawaii, Alanna embraced food photography. She used her fashion design skills to create visually appealing compositions, often using simple, everyday items instead of expensive props. Her background in fashion helped her see light, color, and composition in unique ways, transforming ordinary food into captivating art.

Key Lessons: Creativity, Persistence, and Passion

Now, let’s talk about some tips to make networking a breeze!

  1. Resourcefulness Over Resources: Alanna emphasizes that you don’t need the latest gear to create beautiful photos. She often used items found around her home or borrowed from friends, proving that creativity can thrive even with limited resources.
  2. Persistence Pays Off: Facing rejection and inconsistency is part of any creative journey. Alanna’s persistence in sending emails and reaching out to potential clients eventually opened doors for her. She reminds us that consistency and perseverance are key to success.
  3. Follow Your Passion: Feeling stuck in a career that doesn’t bring joy can be draining. Alanna’s decision to leave fashion design and pursue food photography highlights the importance of following your heart and doing what you love.

Practical Tips to Fuel Your Photography Journey

  • Embrace What You Have: Look around your home for items that can be used in your photography. Natural light, simple props, and a good lens can go a long way.
  • Keep Going: Don’t be discouraged by rejection. Keep putting yourself out there, and remember that every “no” brings you closer to a “yes.”
  • Trust Your Instincts: If you feel a calling to do something different, listen to that inner voice. It’s never too late to pivot and pursue a new passion.

Unleash Your Creativity with What You Have

Inspired by Alanna’s journey? It’s time to take action. Look around your home, gather some simple props, and start creating. Remember, it’s not about having the best gear; it’s about making the most of what you have. Stay persistent, follow your passion, and watch your creativity soar.



About Alanna

Alanna O’Neil is a designer and photographer based in Maui, Hawaii. Originally from Vermont, she now calls Maui her peaceful paradise. Her work focuses on visual storytelling and natural light. Alanna’s photography and recipe development celebrates outdoor entertaining and slow living. Growing up on a rural horse farm influenced her passion for sustainable, seasonal cooking. Alanna’s books, “The Art of Picnics” and “The Outdoor Table,” reflect her love for convivial outdoor gatherings. She also mentors new food and lifestyle photographers.


Episode Breakdown

  • Alanna describes her photography style using three adjectives: natural, gentle, and reflective.
  • Alanna’s Vermont farm childhood influences her love for food and photography.
  • The significance of natural light in Alanna’s food photography work and process.
  • Challenges and rewards of using natural light in food photography.
  • Importance of resourcefulness when working with limited photography equipment.
  • Alanna’s experience shooting cookbooks with minimal gear and resources.
  • Personal inspiration behind Alanna’s first cookbook, rooted in childhood picnics.
  • Alanna’s career transition from fashion design to photography and its impact.
  • Trusting intuition and staying true to oneself in creative pursuits.
  • Similarities between fashion design principles and food photography techniques.
  • Tips for authentic storytelling in food photography, focusing on engagement.

Action Checklist

  • Define your photography style using three descriptive adjectives
  • Utilize natural light for your food photography.
  • Be resourceful by using limited gear effectively in your photography.
  • Create authentic storytelling in your food photography by adding personal touches.
  • Sketch or photograph your planned composition before shooting to refine the setup.
  • Trust your intuition and stay true to your personal style and vision.
  • Develop a creative direction for each shoot, inspired by your background and experiences.
  • Consistently practice and experiment with different techniques to improve your skills.

Transcript

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