EPISODE SUMMARY – Eat, Drink And Write Copy
In this episode of The Savory Shot, host Mica, chats with Kate McDermott who is a full-time copy writer with 13 years of hospitality experience. Kate helps busy hospitality pros get more website visitors and increased sales in a super competitive market. We chat about the ins and outs of copywriting and how you can get started as a copywriter.
About Kate
Kate is the owner of Last Call Copy, where she helps busy hospitality pros get more website visitors and increased sales in a super competitive market. Kate spent around 8 years in the restaurant industry. Eventually, she found herself working as an executive assistant to a local restaurateur, where she spent nearly five years on marketing, promotions, building community, and one heck of a construction project.
By early 2019, she was ready for the next challenge. She began Eat, Drink, and Write Copy (now Last Call Copy), a place where she could combine a love for the people in hospitality and her love for writing. This new project was like a delicious recipe, blending all her favorite ingredients! It allowed her to use her writing skills to tell stories about restaurants and other food businesses. It was also a chance to meet new people and learn even more about the exciting world of food and drinks. Kate was cooking up something special, and she couldn’t wait to see what would happen next!
Update: Kate Launches Last Call Copy
Kate McDermott recently launched Last Call Copy, her new venture. It follows a year of dedicated name brainstorming, an extensive visual design process, six months of website development, and a 10-hour photoshoot. With Last Call Copy, she will help clients transform their ideas into impactful words.
Episode Breakdown
Getting started in copywriting and understanding what copywriters really do.
The reality of being a small business owner.
How Copywriters and Photographers are the twins of Marketing.
