Andrew Scrivani on Mastering Food Photography’s Style and Narrative.
What would you do if you had a coach to guide and mentor you? Think about it: Throughout history, lessons, wisdom, and skills have cascaded down generations, much like parents passing down stories and advice to their children. In the realm of creativity, having a coach is akin to receiving a cherished heirloom – a baton of knowledge, refined by experience and tempered with passion. Today, we’re incredibly fortunate to sit down with someone who embodies that very ethos. Andrew Scrivani, renowned food photographer, educator, and coach, joins us to share his journey and the wisdom he’s gathered along the way with his creative lens. If you’ve ever wondered about the intersection of artistry and mentorship, this episode is your backstage pass. So grab your favorite notebook or digital tool, because you’re going to want to take notes. Let’s dive in!
About Andrew
Andrew Scrivani is a multi-talented photographer, author, director, and producer known for his diverse editorial, advertising, and film portfolio through his unique creative lens. An esteemed educator in the intricacies of the creative lens, he runs the Andrew Scrivani Academy and has penned “That Photo Makes Me Hungry,” released in 2019. As an Executive Producer at Boro 5 Pictures, he’s celebrated for the feature film “Team Marco.” His impressive clientele list, viewed through a creative lens, features The New York Times, Apple, Adobe, and Disney. Notably, Andrew has directed campaigns for Oprah Winfrey’s food line and created a documentary for The New Yorker. His latest endeavor includes a cookbook collaboration with Disney on ABC TV’s “The Golden Girls.”
Episode Breakdown
- Importance of storytelling and authenticity in photography
- Influence of memories on creative work
- Finding one’s own style in photography
- Emotional relationship with food in food photography
- Using personal experiences and emotions to create authentic art
- The evolution of an artist’s style
- The impact of negative experiences on creative expression
- The role of mindset in creative thinking and problem-solving
- The intersection of mind and soul in the creative act
- The journey and evolution of Kesha’s career
- Starting a photography career later in life
- The empowering experience of a first assignment for the New York Times
- Taking creative risks and embracing self-expression during a photo shoot
- Andrew’s journey to becoming a coach for food photographers
Resources
- Walt Whitman – Leaves of Grass
- Caravaggio
- The Creative Act: A Way of Being by Rick Rubin
- Kesha – Gag Order album
- Kesha – Praying
- La Cucina Italiana
- GAS: Gear Acquisition Syndrome
- Paper Shoot Camera
- New York Times
- That Photo Makes Me Hungry: Photographing Food for Fun & Profit – Andrew Scrivani
- How to Win Friends and Influence People by Dale Carnegie
- ICF Certification – Internation Coaching Federation
- APA – American Photographic Artists
- Assisi
- The Hitchhiker’s Guide to the Galaxy – Douglas Adams
- Wayne Gretzky “You miss a hundred persent of the shots you don’t take.”
- Scrivani Coaching @scrivani_coaching
- Andrew Scrivani Academy
- Freddy Clark – Beverage Photographer
- Mighty Networks