006 - Why You Need To Be Consistently Loud - Mica McCook

EPISODE SUMMARY

Who is Amy V. Cooper?

She’s a photography consultant, mindset coach, and business mentor who has been consistently loud in the world of commercial photography for 20 years. She’s been there and done that—and she can help you get there and do that too.

That’s why I asked her to come on the podcast today: to share her knowledge and experience with you so that we can all become better food photographers and business owners.

Amy’s message: you should be as consistently loud as possible about your work, who you are, and what you do.

Amy is an amazing woman who has been doing this work for over 20 years now and has done an incredible job of helping people create their ideal lives by taking control of their careers and business practices. She’s an inspiration because she really knows how important it is to take control of our own careers and businesses so that we can make sure that we are getting paid what we deserve for our work!

In this episode, Amy V. Cooper shares her insights as a photographer, mentor, and consultant on how to market yourself as a commercial photographer. She talks about how female photographers can be as loud as possible and why food photographers should market themselves differently than other types of commercial photographers. She also shares her many consulting services, including the Marketing for Commercial Photographers masterclass course.

consistently loud

About Amy

Amy V. Cooper is a Creative Business Consultant and Mindset Coach. She has over 20 years of experience working in the photography industry as a photo editor, art buyer, agency owner, rep, and professional photographer for advertising, entertainment, and editorial brands. Amy is one of the top photography consultants in the U.S. and offers portfolio reviews, editing, online courses and workshops, accountability mentorships, group programs, and personal coaching. She is certified in hypnosis and also serves as a tapping practitioner. Amy has worked with brands such as MTV, UPS, Teen Vogue, Netflix, Microsoft, and Coca-Cola. Her clients have been awarded projects with brands such as Essence, Dove, Mary Kay, CBS, Esquire, GQ, and Rolling Stone magazine, among others. She currently serves as the Event Chair for Focus On Women.

Episode Breakdown

How Amy’s advocacy work mixes with her work as a creative consultant.
Manifesting will help you create a clear image of the types of clients you’d like to attract.
How manifesting and getting really specific about what you want to be doing will help you create a list of tangible, actionable, results-driven tasks.
Food photographers looking to work with art directors should research both the person and company before reaching out.
How to build relationships with art directors and art buyers without being “too salesy”.
The most important thing that photographers should be doing today to market themselves by being consistently loud on the platforms that work best for them.
Why word-of-mouth referrals continue to be the most effective means of marketing your food photography services.
The biggest challenge for women photographers is overcoming their fear of self-promotion—their reluctance to aggressively market themselves and speak up even when they have something worthwhile to say.
How women photographers can build their assertive muscles in their everyday lives by making low risk asks.