The Magic of Change: When Your Brand Needs a Glow-Up
Ever feel like your business is stuck in a bit of a rut? Maybe you’re not attracting the dream clients you crave, or perhaps your brand just doesn’t feel like you anymore. If so, you’re in the right place. Today, we’re diving into the magic of change — the transformative power of rebranding. We’ll explore how rebranding can breathe new life into your business, helping you attract those ideal clients and create a brand that truly reflects your essence. It’s time to spark a positive transformation and give your business (and your spirit!) the fresh start it deserves.
The Glow-Up You Didn’t Know You Needed
Think of rebranding as a glow-up for your business. Forget surface-level changes. Rebranding is about digging deep, peeling back the layers to reveal the true essence of your business. It’s a chance to realign your brand with your evolved vision and create something that truly shines from the inside out. In this episode of The Savory Shot, we’re chatting with the amazing Amanda of CLD, a design studio that specializes in helping businesses find their magic through intentional branding and rebranding.
But First, Let’s Get Real
Rebranding isn’t always easy. It can be scary to let go of the familiar and embrace the unknown. The process can feel like stepping off a cliff, not knowing what awaits you at the bottom. But as Amanda wisely reminds us, “The business can only grow as fast as the leader evolves.” Growth requires courage, a willingness to shed old skin, and step into a new, more vibrant version of yourself and your business. So, if you’re feeling stuck, it might be time to step out of your comfort zone and allow your brand to evolve alongside you.
It’s All About Connection
Remember, people do business with people they like and trust. Your offerings are important, of course. But in the world of business, it’s the human connection that truly matters. It’s about who you are, the energy you bring, and the relationships you cultivate. We’ll talk about the power of relationships and how your network can truly be your net worth. Nurturing authentic connections can lead to collaborations, referrals, and even unexpected partnerships. Amanda shares her own experiences of how fostering genuine connections has opened doors and led to incredible opportunities. She’ll reveal how even seemingly unrelated connections can blossom into valuable business relationships, proving that investing in your network is always a wise move.
Embrace the Messy Middle
Growth isn’t always a smooth ride. There will be bumps, detours, and moments of doubt. We’ll talk about navigating the “messy middle,” that in-between stage where you’re juggling multiple plates and feeling pulled in a million directions. You’ll hear firsthand from Amanda and Mica about their own messy middles and how they stayed focused and motivated through it all.
Ready to Take the Leap?
If you’re on the fence about rebranding, we’ll give you the gentle nudge you need. We’ll talk about the signs that it’s time for a change and how to approach the process with confidence and intention. Remember, your brand is your first impression, so make sure it’s a good one!
About Amanda
Designer, strategist, marketer, podcast host, and keynote speaker, Amanda Shuman is the founder and CEO of Carrylove Designs, a fully-remote digital marketing agency that partners with high-end businesses across various industries, from luxury service providers to boutique product brands. With over a decade of marketing experience and more than 200 success stories, her team of designers and strategists helps businesses create standout brands that attract their ideal clients and drive growth.
Known for her ‘strategy-first’ approach, Amanda has appeared on dozens of podcasts, virtual summits, and stages nationwide, sharing insights with entrepreneurs including Terrica, Maria Bayer, and Brandee Gaar.
At Carrylove Designs, Amanda is committed to empowering creative businesses to scale with smart branding, innovative design, and results-driven marketing strategies, allowing them to earn more while working less.
A strong believer in the power of intentional branding, Amanda knows that pairing a beautiful brand aesthetic with a strategic website is key to achieving long-term success and effortlessly booking clients.
Episode Breakdown
- The power of rebranding for business growth.
- Connecting the dots in brand strategy.
- The importance of working with the right clients.
- Knowing when it’s time to rebrand.
- The emotional aspect of rebranding.
- The importance of evolving your brand with time.
- The impact of rebranding on confidence and pricing.
- Discovering your unique brand story.
- The importance of authenticity in branding.
- The role of adjectives in defining your brand.
- The messy middle of business growth.
- The importance of networking and relationships.
- The evolution of CLD into a full-scale digital marketing agency.
- The challenges and rewards of stepping away from the creative side.
- Advice for those considering a rebrand.
Action Checklist
- Identify 3-5 core brand adjectives.
- Compare current brand to ideal client profile.
- Set a revenue goal tied to rebranding.
- Reach out to 5 people in your network.
- Schedule time for intentional brand evolution.
- Document your rebranding journey.
- Celebrate 3 wins along the way!
