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March 5, 2025

063: Unlock LinkedIn Magic with Jeff Brown’s Inspiring Success Tips

Unlock LinkedIn Magic with Jeff Brown’s Inspiring Success Tips

Are you ready to unlock LinkedIn magic and watch your business bloom? In today’s post, we’re diving deep into the wisdom of Jeff Brown, a photography business mentor and LinkedIn wizard. First, he’s back for a second time on The Savory Shot. Additionally, he’s dropping even more truth bombs about how to make LinkedIn work for you.

Why LinkedIn Matters for Photographers

First of all, forget the stuffy corporate image. LinkedIn is where it’s at for building genuine connections, and showcasing your personality. LinkedIn is the world’s largest professional networking platform, with over 1 billion users. Additionally, it’s a hub for decision-makers, with 41% of millionaires and 68% of business decision-makers using the platform. For photographers looking to connect with potential clients, collaborators, and industry leaders, LinkedIn offers a unique opportunity to build relationships and showcase your expertise. Keeping reading to learn how to unlock LinkedIn magic for your profile.

Jeff’s Unconventional LinkedIn Strategies

  1. Ditch the Sales Pitch: Jeff’s motto? “Sell more by not selling.” Instead of trying to pitch your services, focus on building relationships and sharing valuable content that showcases your expertise.
  2. Embrace Your Inner Weirdo: Don’t be afraid to let your personality shine through! Share your passions, your quirks, and even your epic fails. People connect with authenticity, not perfection.
  3. Become a Storyteller: Turn your LinkedIn posts into mini-adventures. Start with a cliffhanger headline, share a funny anecdote, and always end with a question to keep the conversation going.
  4. Stalk Your Dream Clients (in a Non-Creepy Way): Lastly, Jeff shares his secrets for identifying and connecting with decision-makers on LinkedIn, so you can build relationships with the people who matter most to your business.

Common Mistakes and How to Avoid Them

  • Inconsistency: Just like showing up for a workout routine, consistency is key on LinkedIn. Aim to post 3-4 times a week to stay top-of-mind.
  • Overcomplicating Things: You don’t need fancy equipment or a huge budget to succeed on LinkedIn. Start with what you have and focus on providing value.
  • Obsessing Over Numbers: Instead of getting caught up in likes and followers, focus on building genuine connections and providing valuable content.

Ready to unlock LinkedIn magic right now? Grab a copy of Jeff’s book, The Photographer’s Missing LinkedIn, and let’s get this LinkedIn party started!

About Jeff

Jeff Brown is an International Photography Business Mentor and Best Selling Photography Business Author, having delivered courses and workshops around the world, Jeff works closely with photographers from all niches and photographic backgrounds.

Having served as a Royal Navy photographer then going on to run four very successful photography companies of his own, he now personally mentors photographers in over 20 countries worldwide, helping them develop their brand to become the “Go-To Photographer” in their niche.

Part of Jeff’s major focus and teachings are in the areas of Self Belief, Goal Setting, Brand Message, Consistency, and of course LinkedIn. It’s essential to have a mindset for success and a clear path to follow. No photographer can truly succeed without goals, direction, a powerful brand, and a positive mindset to achieve. Combine this with a fully optimized LinkedIn profile and content posting plan, you can soon position yourself within the top 1% of platform users and reap the rewards.

He writes for several photography magazines and associations. He is also an ambassador for OM System (Olympus), The British Photography Awards, Studio Ninja, The Societies of Photographers, President of The BIPP, and the UK and US Brand Ambassador for The Shutter Studio App.

Episode Breakdown: Unlock LinkedIn Magic

  • Using LinkedIn to leverage opportunities beyond just finding customers.
  • The knock-on effect of engagement on LinkedIn and its potential for growth.
  • The importance of storytelling and asking questions to drive engagement on LinkedIn.
  • The importance of being personal and showing personality on LinkedIn.
  • Using Facebook Professional Mode to connect with potential clients.
  • LinkedIn’s value for connecting with decision-makers.
  • A LinkedIn weekly workflow for optimal engagement and relationship building.
  • The benefits of using LinkedIn newsletters to provide value and establish authority.
  • Using outbound links in posts and instead leveraging the featured section.
  • The importance of mindset and goal setting for achieving success on LinkedIn.

Action Checklist

  • Switch on Facebook professional mode.
  • Revamp your LinkedIn profile.
  • Create a LinkedIn newsletter.
  • Identify 3 daily non-negotiables for LinkedIn.
  • Post on LinkedIn 3-4 times per week.
  • Comment on 7 posts from ideal clients.
  • Set a posting schedule for mornings, lunch, and evenings. 
  • Purchase Jeff Brown’s book on LinkedIn for photographers.

Resources

Transcript

Unlock LinkedIn Magic

Unlock LinkedIn Magic

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