EPISODE SUMMARY
In episode 24 of The Savory Shot, host Mica McCook chats with Jeff Brown, Photographer, Marketing Mentor and Best Selling Author. Jeff shares insight on his experience in the photography industry, and the challenges that are faced by photographers. We speak on the lack of unique branding, his program and new book!
About Jeff
Jeff has an impressive background in photography, and served in the military as a military photographer, ran five successful photography companies, and then transitioned into mentoring in 2015. He now writes for several industry magazines, as well as regularly appearing on photography podcasts and working closely with many of the UK Photographers.
Episode Breakdown
- Jeffs story
- How Jeff grew his business
- The power of audiobooks
- How his Father inspired him to become a mentor
- Marketing yourself as a Photographer
- Understanding your market
- How to stand out in an oversaturated market
- Jeff’s new book: Help! My Photography Website Needs More Customers
- The use of call to actions on your website
- Common mistakes food photographers make when designing their websites
- Your brand and brand message matters
- Jeff’s Six Steps to Success Program
- Key metrics that photographers should track to measure their website’s effectiveness
- When photographers should seek out a Mentor
